71% of Gen Z Influenced by Skincare Influencers A Skin Health Alliance study reveals 71% of Gen Z (ages 18–26) buy skincare based on influencer recommendations. Social media also impacts mental health, with 96% saying it affects their self-confidence. Despite concerns like high sunbed use (60%) and unhealthy lifestyle habits, positive trends emerge. Gen Z prioritises sunscreen use (65%) and sustainability (85%), while interest in preventative Botox and ageing prevention grows. Discover more about Gen Z’s skincare habits and industry trends.