71% of Gen Z Influenced by Skincare Influencers A Skin Health Alliance study reveals 71% of Gen Z (ages 18–26) buy skincare based on influencer recommendations. Social media also impacts mental health, with 96% saying it affects their self-confidence. Despite concerns like high sunbed use (60%) and unhealthy lifestyle habits, positive trends emerge. Gen Z prioritises sunscreen use (65%) and sustainability (85%), while interest in preventative Botox and ageing prevention grows. Discover more about Gen Z’s skincare habits and industry trends.
With the rise of skinfluencer culture on social media, and conflicting information, it can be difficult for viewers to know what products are suitable for them, with 37% of Gen Z admit to feeling overwhelmed by choice.