The global serum market is predicted to grow at a CAGR of 10% and reach a figure of $2.79 billion by 2030, up from $1.3 billion in 2022.
According to a report from Data Bridge Market Research, the cosmetics and personal care industry has seen a rapid shift toward organic and natural products over the past two years.
“The rise in health consciousness and customer concern about environmental sustainability has fuelled demand for organic and natural cosmetics. Organic, naturally produced, eco-friendly, sustainable and vegan skincare products are now part of many people’s skincare routines.
“To reflect sustainability, brands promote their products with terms like ‘eco-friendly packaging’, ‘environmentally friendly source’, and ‘zero waste’. As a result, organic products have become a hot topic in the beauty industry, with brands promoting products with claims like ‘clean beauty’, ‘water-free beauty’, and ‘recyclable beauty’. All these factors propel the market growth,” states the Data Bridge report. (Source: Data Bridge Market Research)