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What are the top 20 spa buzzwords of 2022?


New research shows that ‘spa deal’ comes in at number one on the list of the top spa search terms this year.


Spa booking agency SpaSeekers conducted a study to ascertain which search terms most attract guests to book a spa day or spa break in the UK.


Interestingly, the search terms ‘afternoon tea’ and ‘bed and breakfast break’ are positioned on the Top 20 list at two and three respectively. So, if businesses are not using these terms in their marketing material or spa packages, they might be missing out on potential bookings.


Here is the list of search terms in ascending order: Spa deal; Afternoon tea; Bed-and-breakfast break; Indulgent break for two; 2-for-1 spa day; Refresh and revive; Indulgent/indulge; Serenity; Tailor-made; Mud Rasul experience for two; Simply; Mindful; Cream tea; Spa time together; Just for me; Essential; Natural energy; Rejuvenate; Twilight; and Head-to-toe. (Source: Professional Beauty UK)

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