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Self-care, nutricosmetics, medical grade skincare solutions for home use, plant-derived ingredients, vegan cosmetics and scalp care are just some of the trends likely to gain major traction this year.
This is according to Toni Carroll, founder of award-winning beauty supplement brand, My Beauty Luv. Says Carroll: “Although nutricosmetics hit the marketplace in the 1980s, they are now on the brink of a major revolution. The global market for nutricosmetics was worth US$5.1-billion last year and will reach US$8.3-billion by 2027. Ingestible beauty is the future, but not all ingestible beauty supplements are created equal, so it’s important to check the ingredients.
“In 2022 you can expect more plant-derived rather than laboratory-created ingredients, as new scientific methods for testing, extracting and processing ingredients like chlorophyll are now available. However, consumers should make sure there is enough research backing their beauty choices. As has been the trend for some time now, people are becoming far more discerning in their beauty choices.”
Carroll believes that home care skin solutions will continue, after having become a necessity in 2020 and 2021 due to lockdown restrictions. She continues: “The game-changer will be aesthetic medicine professional skincare brands that you can only purchase through your clinic or salon and which offer medical-grade solutions that consumers can use at home. In addition, the demand for home devices featuring galvanic, laser and light therapy, which have all advanced significantly in terms of technology, will grow.”
She makes the point that although ingredients move in and out of fashion all the time, some staple, tried and tested beauty ingredients (such as vitamin E for instance) are gaining attention again, bringing a measure of comfort to consumers.
As beauty becomes more holistic, some ranges are focusing on anti-stress rather than anti-ageing, although the two are very intertwined. This trend is likely to grow in 2022.
Carroll points to the ‘skinification’ of hair as a major new trend. “Quite a few trailblazing products are making scalp care sexy. These new treatments are also transforming popular favourites, like Brazilian blowouts and other typical ‘hair beautifying’ treatments, to be safer, cleaner and greener.”
Carroll believes firmly that the future of all beauty and health will be carefully crafted, unique bacteria strains. “Not the half-dead ones you purchase as probiotics on the shelves, but live, edible cultured bacteria done in the comfort of your own home. We will literally be eating our beauty products.”
Vegan skincare and beauty were the fastest-growing category within beauty for 2021. “In response, My Beauty Luv has extended our product range, starting with vegan-friendly products in 2022, including highly advanced anti-ageing products with uniquely sourced ingredients to enhance your beauty inside and out,” concludes Carroll.