Wellness aesthetics, injectable polynucleotides, post-childbirth treatments, energy-based devices and corrective clinics are predicted to be strong trends in the aesthetics market this year.
So say experts who were quoted on this topic in a recently published article in Aesthetic Medicine Magazine.
Says Claire Williams, chief executive of WOW Facial: “Wellness is set to become a huge part of aesthetics and beauty over the next few years. What this means is that while the demand for safe and effective treatments will remain, customers will also look for treatments or clinics that offer further-reaching results for their mental and spiritual well-being. Whether that’s high-tech facials with a side of hypnotherapy, non-invasive body treatments that include energy healing, or cosmetic doctors collaborating with wellbeing experts in their clinic, the aesthetics industry will focus on feeling (and looking) good.
While 2022 was the year for Profhilo, the injectables set to be a conversation starter this year are polynucleotides. “I've been using injectable polynucleotides for some time now... and believe these will eventually become the injectable bio stimulator of choice,” says Dr Dev Patel, the founder of Perfect Skin Solutions. “Essentially [they are] tiny chains of code which can trigger collagen production, increased hydration and a powerful anti-inflammatory effect to name just a few things. They are approved for a diverse list of concerns and injectable administration, allowing for greater depth of penetration. I use these for both skin and hair rejuvenation.”
In 2023, treatments designed to improve feminine health, including post-childbirth, are set to become more accessible and discussed, overcoming the taboo still surrounding the topic. That includes aesthetic solutions for vaginal dryness, pelvic floor health and skin laxity. Celebrities have also been publicising their positive experiences with stomach-tightening treatments after having children.
Dr Patel believes that energy-based devices (EBDs) will steal the thunder in 2023. “In the past 12 months alone, my clinic has invested in six new energy-based devices – and I have my eyes on at least six more! These types of machines, with their various attachments, can be used on the face and body to non-invasively treat the skin, including targeting wrinkles and body skin laxity.
In terms of the corrective clinics trend, there are always risks to aesthetic treatments, although the impact of botched results and complications has become more publicised as the industry seeks greater regulation. Consequently, some practitioners have pivoted their clinics to focus almost exclusively on corrective procedures. Others are investing in complementary treatments that limit the risks. (Source: aestheticmed.co.uk)