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Tips to boost your retail

Photo by Atikah Akhtar from Pexels

Before attempting to ramp up retail sales, you need to understand your customer’s psyche.

“It’s important to realise that customers subconsciously get excited or bored by using their 5 senses,” says Diana van Sittert in the October 2022 issue of the Professional Beauty.

She notes that 83% of people buy purely based on sight; 11% buy based on what they hear in their environment; 3.5% buy based on touch; and 1% buy based on taste. “It’s clear that if you do not stimulate all 5 senses, the campaign to attract and retain customers diminishes significantly.”

Van Sittert points out that you can create a fresh look in your salon by simply rearranging the way you display retail in order to attract sales. To read her tips on how best to display your retail go to pages 14 and 15 of the magazine. Click here

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