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This year’s most searched for beauty trends revealed


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Research conducted by retail site, Hey Discount, shows that the vitamin A derivative, retinol, has clocked up the most beauty internet searches in 2022.


Retinol generated over 9.2 million Google searches, 1.2 billion views on TikTok, and 635,767 Instagram hashtags.


Hyaluronic acid and niacinamide also featured in the Top Ten, amassing 6.84 and 6.4 million Google searches respectively.


The research revealed that wellness tools are continuing to trend, as searches for #GuaSha on TikTok had a total 976.9 million views, with 502,093 Instagram posts using the same tag. GuaSha tools, sometimes known as ‘scraping’ therapy, have been utilised and promoted by beauty therapists for years thanks to their ability to sculpt the face.


Since it hit TV screens, the drama series ‘Euphoria’, which centres on a recovering drug addict in high school, has strongly influenced make-up trends, particularly the use of graphic eyeliner. Searches for this trend gained one billion views on TikTok, and the hashtag was used 655,325 times on Instagram, making the statement eye make-up the second biggest beauty trend this year.


Here are the 10 biggest beauty trends of 2022.




(Source: Professional Beauty UK)

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