With so much focus on losing actual kilograms and inches, scant attention is paid to the mental and emotional aspects involved in fighting fat and keeping it off.
This is according to the founders of a new, in-clinic, multi-functioning weight-loss management system called Sprezzatura, which was launched by distribution company, Blue Sky International, at an event held on 15 November at Johannesburg’s Summer Place.
This system, which involves constant back-up support and monitoring online via a team of weight-loss experts and psychologists, can be retailed to clients at beauty salons, spas and wellness centres.
Said Blue Sky CEO, Wayne La Grange: “I believe that this is the first time in the world that anyone has taken a clinical approach to weight loss. Sprezzatura looks at how you can change your mind so as to change your body.
“Statistics show that seven out of 10 people in South Africa are overweight, and that nine out of 10 people fail in their weight-loss journeys as the weight comes back on after they finish dieting. Sprezzatura targets the nine different areas associated with picking up weight, including emotional eating, stress management and mood enhancement. This pharmaceutically developed systems contains 22 all-natural actives.”
Edwin Govender, an industrial pharmacist and one of the creators of Sprezzatura, explained that nootroopics are a group of compounds capable of enhancing cognitive functions.
“Through our research we have seen how nootropics enhance the brain’s functions and also assist the factors involved in weight loss. Sprezzatura contains nootropics and also fat burners. The aim in developing this programme has been to make it very individual and it is based on a three-pronged approach.”
These are: Physical Pillar (nootroopics, vitamins & minerals); Behavioural Pillar (mood & emotions); and Digital Pillar (Sprezzatural portal & support system).
Blue Sky also used the event to launch the latest anti-ageing skincare innovation from Danish pharmaceutical company, Beauté Pacifique, namely Symphonique, which combines six vitamin A esters in its formulations, something that has never been done before. It also includes two forms of hyaluronic acid.
The Beauté Pacifique Africa team has created a new facial treatment protocol for Symphonique, called Infusion, which involves the use of a Himalayan singing bowl for added relaxation to the clients.
Legendary South African songstress, PJ Powers, who is a Beauté Pacifique ambassador, was on hand at the launch to perform for guests.
(Report by Joanna Sterkowicz)