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The one word that is changing businesses the world over


Photo by John Tekeridis from Pexels

The quicker you start to introduce personalisation into every aspect of your business, the quicker you are going to see your revenue double.


So says spa consultant Marisa Dimitriadis. She continues: “The future of our industry is about creating personal experiences and not just treatments. It is the experiences that keep our clients loyal and engaged.


“It’s time to throw away the ‘copy & paste’ function in your business, as one size does not fit all. Focus on how you can personalise the salon or spa experience for each of your clients. Stop sending out the boring massages that have actually become predictable and start creating a memorable service that your client tells everyone about.”


To read more of Dimitriadis’ tips on how to personalise your services click here

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