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In a landmark industry achievement, The Mask Skin & Body Clinic in Parkview, Johannesburg, has turned 50.
Pioneering industry icon and CIDESCO Gold Medalist, Helene Bramwell, opened The Mask back in 1971. It’s worth noting that 47 of The Mask’s 50 years of existence have been in the same location, at The Village in Parkview.
In honour of The Mask’s significant milestone, Bramwell was interviewed live online on 16 March 2021 to a global audience by Mark Moloney, CEO of the UK-headquartered Professional Beauty Group.
Bramwell told Moloney that she enjoys making people feel good about themselves. “At end of day that is what we’re all trying to achieve,” she said. “There is a need out there and as therapists, we have to meet that need. My team and I form relationships with clients and we are not in competition with each other. We work in tandem as a results-oriented team. Skin therapists underestimate the important role they play in society and I think we should do justice to ourselves. ”
Many of The Mask’s staff members have been with Bramwell for a long time, ranging from 16 years to 32 years. This factor in turn has been of benefit to the salon, as the beauty industry is notorious for therapists hopping from one salon to another.
Commented Bramwell: “Teams that work together for a common cause always do best and my team has been amazing over the years – supportive and committed. I could not ask for a more loyal group of professionals and I must also acknowledge the constant and unselfish support of my daughter, Deborah. Without her I could not have managed.”
To read an in-depth article about Bramwell and The Mask, look out for the April issue of the Professional Beauty digital magazine, to be published in the first week of April.