Updated: May 27, 2020
Do you want to merely survive the Beauty Revolution or do you want your business to THRIVE and BE SUPER PROFITABLE 2020 and beyond? (Sponsored content)
It’s time then that you took a step back and did a quick check on how your model measures up to what the consumer is looking for.
Let’s first start with looking at what the consumer wants before what you as a business owner want:
1. Highest Quality Product at affordable prices. The consumer of today wants value for money but not compromising on quality and branding. They want to know that you are using the best brands on them but they are not willing to pay too much
2. Commitment to saving the planet. The consumer wants to know and SEE your initiatives towards going greener. So SHOW them and TELL them. Have a recycle your tube or jar container with a sign offering a R10 refund on their new product if they bring back their empty. Use suppliers that have these initiatives. For example, Six Skincare delivers their stock with the following letter inside the box and uses only scrap shredded paper to fill their boxes.
3. Proof of results. If you do not have a portfolio of case studies with before and after pictures showing results of what your treatments offer then you can forget the repeat business. Consumers want to PHYSICALLY SEE the results you can offer. Partner with a brand that is committed to continued updating of their case studies and that can support you with this.
4. Choices and personalization. The consumer wants to be able to choose and is not keen on a “one size fits all” approach. Meaning change your treatment menus and have it tailor made specific to each person option. The consumer wants to feel important and heard more than ever before. So listen and give them the options. Again partner with a brand that offers you a wide variety of choice to keep the consumer happy that they have enough variety to choose from. Six Skincare offers the choice of six different specialized setting peel off masks that allow you to personalize the treatments offered.
5. Results with memorable aromas. THIS IS MORE THAN EVER A HUGE buying consideration. The cons