‘Sunscreen contouring’ TikTok trend raises alarm

Woman putting on cream on her face
Photo by Andrea Piacquadio from Pexels

A new TikTok trend is seeing people applying different levels of sunscreen to their face in a manner akin to contouring their cheekbones to highlight them.

Professional Beauty UK reports that the trend, #sunscreencontour, has notched up some 55,000 views on TikTok, with other videos steadily growing as the country grapples with the record high summer temperatures.

Experts are warning against the trend, categorising it as dangerous. Says Dermalogica education manager, Victoria Evans: "This trend can cause long-lasting damage to your skin. Any tanned contour lines are essentially sun damage markings. Using different levels of sunscreen as in this viral trend causes unnecessary sun exposure, which can cause you further problems with your skin.

“Sunburn is caused by exposure to UVB radiation and burning can take place in as little as 5 to10 minutes. The face, neck and trunk are two to four times more sensitive than the limbs and will burn more readily. It’s important to note that all skins can burn, and that you should wear SPF consistently to prevent this,”

Evans advises that SPF be reapplied every two hours and that half a teaspoon is the perfect amount to ensure full coverage for the face.

The #sunscreencontour trend has emerged following research conducted by educational website Tajmeeli released in May, which revealed that tanning and sunburn tips were some of the top summer beauty searches in the UK.

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