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Spa sector boosted by increased demand for couples’ treatments
The rising number of appointments for couples’ spa sessions is driving the demand for the spa services market across the globe.
This is according to a new report from researchandmarkets.com, which points out that because many hotels and resorts provide attractive offers and discounts for couples on spa services, there is a greater number of vacation trips that include spa appointments.
The researchandmarkets.com study anticipates that the global spa services market will grow at a significant CAGR of 4.2% until 2028.
According to the United Nations World Tourism Organisation (UNWTO), more than 1.4 billion international arrivals were reported in 2021, out of which the majority of the arrivals were couples.
In terms of spa treatment services for couples, the beauty & grooming sub-segment is expected to hold a prominent share in the global market, as men and women are taking extra care of their skin and hair. Consequently, the companies operating in the personal care and cosmetics industry are focusing on extending their product portfolio by offering natural spa services.
Due to the increasing demand for beauty treatment, many brands are launching innovative products in their skincare treatment ranges which are widely used by salons and spas.
As per the researchandmarkets.com report, the major companies serving the global spa services market include Four Seasons Hotels and Resorts, Hilton Worldwide Holdings Inc., Marriott International, Inc., InterContinental Hotels Group, and Mandarin Oriental Hotel Group Ltd., among others.
“The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding and new product launches, to stay competitive in the market,” states the report.