The spa industry in the MENA (Middle East North Africa) region is witnessing an explosive 15.4 percent yearly growth and is now valued at $2.8 billion, according to recently revealed statistics from the Global Wellness Institute (GWI).
It notes that with hotels/resorts being built at a breakneck pace and spas now seen as a ‘must’ in properties from mid-price up, MENA’s spa industry is fast catching up to its hyper-developed hospitality market. Spa locations jumped from 4,465 in 2015 to 6,057 in 2017 while spa revenues grew from $2.1 billion to $2.8 billion.
The UAE is the overwhelming leader (ranking among the top 20 spa markets in the world) with $873 million in yearly spa revenues, followed by Saudi Arabia ($347 million) and Morocco ($295 million).
According to the GWI, wellness trips across MENA (domestic and inbound combined) grew from 8.5 million in 2015 to 11 million in 2017. Wellness tourism revenues jumped from $8.3 billion in 2015 to $11 billion in 2017 and will grow another 75 percent to reach $18.7 billion by 2022.
“MENA’s recent wellness tourism revenue growth rate of 13.3 percent annually is more than double the global average (6.5 percent). And, MENA wellness travelers are high spenders: spending 44 percent more on inbound wellness trips ($1,305) than the average traveler to the region, while domestic wellness trips command a 65 percent premium ($599),” reads the GWI report.
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