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Sorbet celebrates 15 years of success

Sorbet citizens celebrate the milestone

Beauty salon chain, the Sorbet Group, celebrates its 15th birthday this year and attributes its success to superior service, which is the spine of its business model.

Since inception in 2005, the Sorbet Group has grown to over 200 stores countrywide and continues to grow with five different formats as Full Sorbet Salons, Sorbet Nail Bars, Sorbet Drybars, Sorbet Man and Candi & Co. The group employs close to 3,300 employees.

To celebrate its 15-year milestone and, in conjunction with grocery retailer, Spar, Sorbet is giving away 15 Spar vouchers worth R15,000 each if Sorbet guests spend R500 or more in-store. Guests also recently benefitted from daily giveaways in store from 15 to 24 September, 2020.

Further celebrations for Sorbet citizens (i.e. staff) included a Jeruselema Dance challenge, while a Zoom party was also held in which top management from Long4Life, including chief executive, Brian Joffe, executive director, Colin Datnow, and senior executive, Werner Hugo, congratulated the Sorbet family for reaching its 15th anniversary and thanked citizens for their hard work and dedication to the company and its guests.

Celebrations continued in stores with citizens dressing up and enjoying delicious birthday cake. The Sorbet team distributed party packs and gifts to citizens as a token of appreciation for their commitment to the company and for their hard work.

“The Sorbet Group is extremely proud to have reached this notable milestone,” says Sorbet CEO, Linda Sinclair. “Our outstanding service is part of our DNA. We love what we do, and we love who we are. We are world-class beauty professionals who care. People come first at Sorbet; our guests are valued by us and our service excellence is an industry benchmark. We currently have in excess of 600,000 loyalty members, a number which is steadily growing.”

She notes that the Sorbet business model was also specifically developed with franchising in mind. “We work hard to put our franchisees at the centre of our focus and purpose, cultivating a sincere and supportive franchisor-franchisee relationship,” she added.

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