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SA skincare brand launches campaign to help alleviate hunger

To coincide with World Food Day (16 October), Environ Skin Care SA is launching the #EnvironCares campaign to boost the daily nutrition of vulnerable pre-schoolers.

Joining hands with stockists, beauty therapists and consumers, the six-month #EnvironCares campaign has pledged R500,000 to support a vital children’s nutrition programme in the GROW Educare Centres. The donation has been linked to the sales of the Environ Original range and the public can also donate to the programme online, on the *GivenGain platform.

Say Val Carstens, Environ Skin Care Group chairperson, CEO and director: "The #EnvironCares campaign has partnered with GROW Educare Centres because they have an effective child nutrition programme infrastructure already in place, which ensures that the donation reaches the children who are at risk of malnutrition. We're concerned at the current hunger-situation in South Africa and Environ wants to support to make a difference."

She points out that the COVID-19 pandemic has disrupted food environments and systems, with the continuing economic fall-out plummeting millions more people into food insecurity. Since hard lockdown in March this year, there has been a concerted mobilisation in South Africa to help improve access to sufficient food resources across the country. However, many South Africans remain precariously on the brink of hunger, and many children are at risk of malnutrition. It was in response to this heart-breaking socioeconomic situation that Environ launched #EnvironCares.

The campaign will enable GROW Educare Centres situated in Cape Town, Johannesburg and Durban communities to provide a power porridge meal to 1, 800 children, for five days a week over the six month campaign period, resulting in a total of 238,000 meals. Packed with ideal, scientifically researched combination of essential nutrients, the power porridge offers much needed wholesome sustenance to support healthy childhood development.

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