Updated: Mar 11
Karen Ellithorne looks at the top aesthetic treatments likely to trend this year.
With the compulsory wearing of masks due to the COVID-19 epidemic, focus has been moved to the rejuvenation of the periocular area and forehead, with the main concern being on the eyes and forehead.
This has led to an increase in the use of preventative and corrective injectable treatments in these areas. The increase has not only been limited to women in their forties and fifties, but across the younger age groups too, who have become aware of the anti-ageing benefits of preventative injections of neuromodulators (i.e. toxins). Patients are starting as young as their early twenties and thirties with these types of injectable treatments, as these can resolve minor aesthetic issues, which will ultimately prevent a patient needing otherwise more intensive plastic surgery later in life.
The above dynamic follows closely on the back of the trend of patients opting for subtle enhancement, as opposed to major alteration.
It’s well known that laser treatments can tackle a whole host of skin conditions, like pigmentation, inflamed skin and cuperose, whilst simultaneously boosting brightness and collagen for a more natural, youthful looking skin. Laser technology has now evolved with a new treatment modality called Picosecond laser, which is said to eliminate excess recovery time.
These new Picosecond lasers can be used to treat everything from overall skin rejuvenation and skin brightening, to the targeted treatments of fine lines, hyperpigmented lesions, melasma, acne scars and tattoo removal. The treatment itself is also very well tolerated by the patient.
Side-effects of protective masks
The great benefit of wearing masks for COVID-19 protection is that it is possible to eliminate some UV damage in the protected areas, however other complications have arisen.
It is noted that there has been an increase in sensitivity due to friction on the facial area and, in some cases, acne conditions worsening as a result of the skin being continually occluded and people not always wearing a clean mask.
This has led to an increase of retail sales for products that address these skin conditions and also to an increase in deep cleansing treatments, like hydro facials and skin peeling treatments, which can deep cleanse the skin while hydrating and brightening the epidermis.
Many companies continue to work remotely due to the pandemic, even after lockdown was lifted. This has created the opportunity for patients to undergo the more dramatic treatments that they have always wanted to do that involve downtime.
Several Johannesburg aesthetic clinics that I have been in touch with over the last few months have claimed to be busier than ever, with patients wanting deeper chemical peels, laser resurfacing and minimally invasive procedures. The beauty of this is they can always hide their face behind a buff or mask when they are out in public and they can work from home.
Trends that continue to grow and advance in 2021 are therapies like Platelet-Rich Plasma (PRP), especially to prevent hair loss. PRP has become one of the standard protocols for hair growth and many great results have been seen with both men and women.