Wayne La Grange of Blue Sky Distribution International reports that RapidLash is now officially South Africa’s largest lash enhancement brand, with over 600 of South Africa’s salon professionals contributing to this success.
“We are thrilled at the news and so proud that South Africa has followed the global trend in market leadership in the Clinical Enhancement Serum category,” says La Grange. “The Rapid Brand has grown at over 50% in units this year and 400% since inception three years ago. This can only be attributed to the excellence and hard work of our South African salon professionals and our world class local support team. We are also excited to announce the global relaunch of the RapidLash Brand in 2020 – watch this space!”
La Grange notes that this clinically proven brand has already won two awards in 2019 – the DAYSPA Professional’s Choice Award and the Esthetician’s Choice Award.