Beauty brands will need to explore radical traceability solutions in this new era where safety and wellness are at the forefront of the global mindset, with trust being the new currency.
This is according to a new trends report released by the Cosmetics Inspiration & Creation Consulting and Forecasting Agency. The report notes that 2020 was a year that reshaped the market forever, with disruptions in the way consumers behave and shop, as well as in their needs and beauty aspirations.
Cosmetics Inspiration & Creation defines transparency as a prerequisite of conscious consumption. It writes: “2020 has reinforced the need to make a safe choice for anything applied on skin. Moreover, reaching global wellbeing implies ethical decisions.
“According to the UEBT (Union for Ethical Biotrade) 2020 survey, consumers expect more information on packaging: 82% want to know the origin of ingredients, and 78% wish to know the social impact of sourcing local ingredients.”
The trends report also predicts that ‘skinification’ will move to augmented ‘healthification’. It states: “Skinification was the major trend in 2020, as consumers shifted from make-up to the ‘pandemic-proof’ skincare market. But what 2020 has taught us is the importance of prevention for our health. According to Innova's Consumer Survey 2020, six out of 10 global consumers are increasingly looking for products that support their immune health. One in three says that concerns about immune health increased in 2020 over 2019.
“A healthy complexion has always been the quintessence of beauty, but consumers are actively looking at ingredients that bring more than a quick fix or beautiful make-up. According to WWD, vitamins, supplements and even homeopathic remedies experienced unprecedented levels of demand during the April coronavirus pandemic in the US. We have seen skincare transitioning to self-care, as consumers were spending more time at home, dealing with anxiety and their mental health. Interest in wellness has increased, and new brands are taking the stand to answer this new need.”
For more information about the Cosmetics Inspiration & Creation 2021 trends report click on the Cosmeticseeds Blog button on the following link http://www.inspiration-creation.com/