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Professional Beauty hosts successful Johannesburg Expo

After an absence of three years due to the pandemic, Professional Beauty once again hosted its flagship Johannesburg Expo on 28 and 29 August, at Gallagher Convention Centre.

Thousands of industry professionals visited the expo, which was combined with Salon International, a trade show for the hair sector. The expo also included business seminars, as well as the World Spa & Wellness Convention and the Aesthetic Medicine Convention.

Many leading beauty, skincare, nail, aesthetics and hair brands exhibited at the show. Says Jacqui Faucitt of RégimA: “This was a great show for us. Sundays are always the busiest of the two days but this Monday was busier than previous years. There were seven of us on the stand and there were times when all of us were busy at the same time because we had so many visitors at the stand. We had repeat business for salon specials but also quite a lot of new prospects.

“It was great to be back at Professional Beauty Johannesburg and it’s clear that people really wanted to be back. Although the show was understandably smaller than pre-pandemic, it was more compact and a case of quality rather than quantity. In fact, we found this show better than the last Professional Beauty show, which was back in 2019, because it was more personalised and condensed.”

Twincare International's Lindzey Turton adds: “It’s great to be back and there was such an energy at the show. People clearly missed the touch and feel of new products as they have been purchasing online for so long. This show is the place for new players coming into the market and for those coming back, as they need to interact. We had so much interaction on our stand – people want to speak to you to hear about the products and to test them.”

Said Mathapelo Mpati of DMK: “The fact that we were able to have the show again is great as we’ve missed it. We generated some good leads and people actually came to our stand looking for us. It was nice to interact with different salons and therapists.”

The Lilian Terry stand attracted a lot of interest, according to Nadia Joubert: “We are very happy with how the show panned out – we had a busy and consistent stream of visitors.”

Bio Sculpture’s aim in exhibiting at the show was to build customer relationships and brand awareness. Says Tania Biddle: “We certainly achieved this and Sunday was a particularly great day for us.”

Elaine Timcke of Calgel found the fact that both hair and beauty exhibitors were in one hall beneficial. “For the first time ever at the expo, we had hair salons coming to our stand enquiring about nails. I enjoyed the cosy nature of the show.”

Amanda Harrod of Saloncare reports that in terms of selling products off their stand, the company did over and above what they expected to. In addition, they opened new salons.

NSI’s Katia Da Silva said that Professional Beauty’s vetting process of visitors in the registration process for the show worked really well. “There was definitely a better quality of visitor this time. A lot of people were really happy to see us in person and referred to us as ‘a Covid survivor’. Because it was a smaller event, people were more relaxed and had a lot more time to chat to us. So it was easier to sell to them as well as upsell.”

The 2023 edition of Professional Beauty and Salon International will take place on 27 & 28 August.

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