Pinterest predicts 2021 as the Year of ‘Skinimalism’


Photo by Fleur Kaan on Unsplash

Social media platform Pinterest forecasts that ‘skinimalism’, bold brows and ritual baths are set to trend strongly this year.


‘Skinimalism’ will see clients letting their natural skin texture shine through and is described as a new wave of natural, minimal or no-make-up beauty looks.


The ‘Pinterest Predicts: The Soon-to-be-Trending Report for 2021’ is compiled using data pertaining to Pinterest’s global search volumes between August 2019 to July 2020.


According to the report, pins for ‘face yoga exercises’ and ‘glowing skin – how to get [it] naturally’ have both soared +4x, while ‘natural everyday make-up’ searches have increased 180%.


The report maintains that strong brows will also trend, with searches for ‘goth eyebrows’ (+120%),’ombré powder brows’ (+50%) and ‘colourful eyebrows’ (+35%) all rocketing, while it looks like ‘bleached eyebrows’ are about to make a big comeback, with a +160% surge in searches.


When it comes to wellbeing, bathing rituals are rising in popularity. Pinterest predicts that people will be carving out extra time for ‘special soaking experiences’ this year, with searches for ‘spiritual cleansing bath’ up +180% and ‘full moon bath ritual’ up +90%. (Source: Professional Beauty UK)

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