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Pantone creates new shade for Colour of the Year


Set to strongly influence fashion, design, nails and make-up, Very Peri (Pantone 17-3938) has been announced by global colour authority, The Pantone Colour Institute, as 2022’s trending shade.


“Traditionally the Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,” says Laurie Pressman, vice president of the Pantone Colour Institute. “Creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour programme reflects the global innovation and transformation currently taking place. As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet infused blue hue highlights the expansive possibilities that lie before us”.


Very Peri is described by Pantone as a ‘futuristic’ periwinkle blue with ‘violet-red undertones’. They continue: “Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing Pantone 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, Pantone 17-3938 Very Peri places the future ahead in a new light.


“We are living in transformative times. Pantone 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. Pantone 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.”

For 23 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, beauty, home furnishings and industrial design, as well as product packaging and graphic design.

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