Set to directly influence nail and make-up shades next year, as well as fashion and design, global colour authority Pantone has announced Viva Magenta 18-1750 as its color for 2023.
Dubbed ‘Welcome to the Magenataverse’ on the Pantone Color Institute website, Viva Magenta 18-1750 is said to “vibrate with vim [energy] and vigour. It is a shade rooted in nature, descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
Leatrice Eiseman, executive director, Pantone Color Institute, adds: “In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanises our spirit, helping us to build our inner strength.”