Global colour authority, Pantone, has announced that its Colour of the Year for 2020 is Classic Blue.
Each year Pantone’s Colour of the Year is eagerly awaited as, for over two decades, it has influenced product development and purchasing decisions in multiple industries, including fashion, product packaging, graphic design and nails.
According to Pantone, the Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s experts at the Pantone Colour Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
Pantone 19-4052 Classic Blue is described by the colour authority as follows: “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
“A timeless and enduring blue hue, Pantone 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Pantone 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
“Imprinted in our psyches as a restful colour, Pantone 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, Pantone 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.”
Leatrice Eiseman, executive director of the Pantone Colour Institute, adds: “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue that we can always rely on. Imbued with a deep resonance, Classic Blue provides and an anchoring foundation. A boundless blue evocative of the vast and infinitive evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”