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Now estimated to be worth a record £138.23 million, the organic beauty and wellbeing market grew by 15% in sales last year.
So states the Soil Association Certification’s Organic Beauty & Wellbeing Market Report 2022, which reveals that consumers are spending £11 million on organic and natural beauty and wellbeing products every month.
This increase marks the eleventh year of continuous growth for the organic beauty and wellbeing market. It has grown 30% since before the coronavirus pandemic, with sales rising by £31.6 million since 2019, as consumers’ concerns for the environment grow, the report found, with nearly half (48%) of consumers now more concerned about the environment than pre-pandemic.
Thirty-percent of consumers said the environmental issue they are most worried about is a loss of biodiversity, while 36% said their biggest concern is chemicals entering the environment.
Soil Association Certification business development director Clare McDermott maintains that the remarkable market growth is largely down to the significant interest in health and wellness, coupled with the greater visibility of environmental issues such as climate change in the media, which has propelled the organic sector into the mainstream as consumers seek to align their purchasing decision with their principles.
She continues: “Consumers are increasingly informed and motivated about what is in their beauty products and we anticipate that these trends will continue into 2022 as the sector influences the wider beauty market and the availability of organic beauty and wellness products grows.”
By certifying beauty and wellbeing products as organic, consumers can ensure they are avoiding greenwashed products. Forty-two-percent of consumers who did not trust brands to be honest about their environmental credentials said they would be more likely to believe a brand was sustainable if it has third party certification accrediting them. (Source: Professional Beauty UK)