New owner for RalphChenelle


Ché Richardson

Ché Richardson is the new owner of the RalphChenelle salon in Bryanston, Johannesburg, taking over from founder, Rozanne Pelser, who had the salon for 13 years.


Says Pelser, who now lives in New Zealand: “I know that Ché Richardson is the perfect fit to continue the RalphChenelle legacy and create even more incredible memories moving forward.”


This is Richardson’s first venture into the beauty business. “I have always had a love for skincare and the science behind it,” she explains, “so when the RalphChenelle opportunity came along, I grabbed it with both hands. For the past 13 years I worked in marketing and advertising, and prior to that, in conveyancing and property law. Merging my business and client service skills with my passion for beauty is extremely exciting.


“I was previously a client at the salon but had been friends with Rozanne Pelser before that. What appealed to me about RalphChenelle is that it offers a turnkey luxury experience. It is bespoke and this is something that you don’t often find these days. I believe in maintaining that personal touch with each and every client and look forward to elevating the business to new heights.”


Richardson will be retaining the RalphChenelle name but is looking at a design rebrand in the near future and showcasing a fresh new look. She will soon be integrating a new organic brand into the existing ranges of professional skincare products and treatments.

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