Nearly a third of spa booking cancellations are last-minute

New research from spa booking software company, Trybe, shows that 27% of all spa booking cancellations happen on the day of the appointment.

These types of cancellations, as well as client no-shows, are a huge problem for the industry, resulting in loss of revenue as it is not always possible to fill the empty slots at such short notice.

The Trybe stats also reveal that a further 37% of guests cancel with just two days to go before their booking.

As the research points out, 73% of beauty salons experienced unprecedented cancellations in December due to the spread of the omicron variant, which shows that the Covid-19 is still impacting the industry negatively.

In the event of a client failing to attend their appointment or cancelling last-minute, things such as ‘no-show protection’, which is commonly used in the hospitality industry, will allow salons and spas to charge the client directly, with the payment details used by the customer to book their appointment.

Trybe’s new no-show protection feature to help safeguard beauty businesses from cancellations and no-shows is already being used by spas such as Shrigley Hall Hotel & Spa, The Lowry Hotel Manchester, and Adventure Parc Snowdonia. (Source: Professional Beauty UK)

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