• Joanna Sterkowicz

MENA leads world in several wellness markets


In terms of percentage growth, the Middle East & North Africa (MENA) is now the world leader in several key wellness markets, according to the Global Wellness Institute (GWI) Middle East & North Africa Economy Monitor.


As per the report, regarding spa revenues, MENA ranks number 1 in growth from 2015 to 2017, with its market expanding from $2.1 billion to $2.8 billion (or 30 percent annually).


MENA also ranks first for wellness tourism spend growth over those two years: Revenues have hit $10.7 billion (i.e. an impressive 13.3 percent annual recent growth). GWI defines wellness tourism as travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing.


The wellness tourism market includes two types of travelers: those who are motivated by wellness to take the trip or choose the destination (primary wellness travelers) and those who seek to maintain wellness or engage in wellness activities during travel (secondary wellness travelers). The bulk of wellness travel is done by secondary wellness travelers, who accounted for 89% of wellness tourism trips and 86% of expenditures in 2017.


GWI describes wellness tourism is as ‘high-yield tourism’ and estimates that international wellness travelers spend at a 53% premium (over the average international tourist), while domestic wellness travelers spend at a 178% premium (over the average domestic tourist).


For more information visit www.globalwellnesssummit.org

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