New data aggregated by American consumer electronics and fitness company, Fitbit, reveals that meditation increased globally by a massive 2,900% from the period March 2020 to September 2020.
As Fitbit points out, people the world over have been desperate for stress relief during the COVID-19 pandemic and lockdown, especially considering that gyms have been closed. New Zealand saw the biggest increase in meditation, followed by the UK.
Fitbit also noted a big spike in fitness activities that don’t require a gym, such as cardio-focused and outdoor activities, including running, kickboxing, rollerblading and hiking.
Earlier Fitbit data found that daily step counts decreased by as much as 38% in certain global regions in response to pandemic lockdowns.
Say the Fitbit researchers: “Overall, throughout the COVID-19 pandemic, our research team found that workout intensity with activities like running increased, and stress reducing activities like meditation and yoga gained popularity throughout the world. Interestingly, certain activities like meditation, hiking, and running have become even more popular in specific countries like New Zealand, Sweden and South Africa, respectively.”
To read the full Fitbit blog article click here