Aesthetic Medicine Magazine reports that huge numbers of consumers wanting to research non-surgical procedures on the internet are using video sharing app, TikTok, to do so.
According to research from ExpressDentist, the hashtag ‘lip filler’ is most popular, with over 1.8 billion views worldwide as of 23 July 2021.
TikTok creators use tags like ‘#lipfiller’ and ‘#lipfillercheck’ to help other users find their videos, with one sound created to show off lip transformations before and after filler having over 253,000 videos.
The app released a ‘Big Lip’ filter for videos to imitate an over-enhanced and animated suggestion of what it would look like if users had filler.
ExpressDentist’s research findings revealed the top 10 aesthetic procedure and beauty treatment-related hashtags viewed on TikTok as being: Lip filler – 1,872,500,000 views; Microblading – 918,600,000 views; Brow lamination – 446,000,000 views; Lip blushing – 118,800,000 views; Thread lift – 118,600,000 views; Non-surgical butt enhancements – 64,700,000; Non-surgical rhinoplasty – 55,600,000; Teeth whitening – 46,100,000; Non-surgical face lift – 25,500,000; and Jawline contouring – 15,100,000.