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In an example of a global conglomerate giving back in a time of crisis, The L’Oréal Group, owner of professional brands such as Decléor, Essie and Nyx, is implementing a European solidarity programme to support the fight against coronavirus by all stakeholders.
These include hospitals, care homes, pharmacies, hair salons, small perfume manufacturers and non-profit organisations.
The Group’s factories, which had already started making hand sanitiser last week, will now ramp up their production to manufacture significant quantities over the next few weeks to support the needs of French and European health authorities. La Roche-Posay will equip all partner hospitals, care homes and main partner pharmacies in Europe with hand sanitiser.
L’Oréal is already supplying bottles free-of-charge to French pharmacies that are able to produce hand sanitiser in their own dispensaries.
In addition, the brand is freezing its payments in its distribution networks – hair salons and small perfume shops – until those businesses resume as normal.
Furthermore, the L’Oréal Foundation has decided to donate one million euros to its partner non-profit organisations, who are committed to combatting insecurity.
Says Jean-Paul Agon, chairman and CEO of L’Oréal, explains: “In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible. Through these actions, L’Oréal expresses our recognition, our support and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat this pandemic.”