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The majority of salons within the Imbalie Beauty Group, encompassing Placecol Skin Care Clinics, Dream Nails Salons and Perfect 10 Studios, reopened for business on 1 July.
“It is wonderful for us to see our salons open again, following 87 days of the COVID-19 national lockdown,” says Esna Colyn, CEO of the Imablie Beauty Group. “There were one or two business that we advised not to reopen until they managed to re-set their leases and make sure that their businesses were bullet proof.
“We wanted to ensure that our franchisees’ teams felt safe and prepared before we reopened our doors, so it is therefore still early days for us to talk about revenue. But overall the mood is very positive and our teams are ready to assist our customers, who we cannot wait to welcome and see in our beautiful beauty salons.”
Colyn notes that to prioritise their customers’ wellbeing and ensure that they feel completely safe and welcome in salons, the group has provided all franchise owners and therapists with intensive training and guidelines on COVID-19 Health and Safety Government Regulations, as well as specific Imbalie Beauty customer protocols.
“In addition, we have supplied the franchise owners with PPE (Personal Protection Equipment) for therapists, and all the essential items required for customer health and safety, including floor signage, sanitiser dispensers, Perspex shields, visors, masks and posters, to ensure that employees and customers feel safe at all times. Salons must be fully compliant to the highest standards of excellence in order reopen their doors.
“Throughout lockdown, the Imbalie Beauty team worked hard behind the scenes to stay in touch with their franchisees to keep them motivated, help them with negotiations of leases and give them tools to sell their essential skincare products, as well as launch their new online skin consultations,” says Colyn.
She reveals that the group will soon be launching a new beauty division. “Our passion has always been to empower and elevate women in the business of beauty and wellness. With financial hardship faced by many during lockdown, we recognised the need to provide a solution and new growth opportunities for our business owners. It also enables us to continue to #supportlocal by promoting the growth of local business, with our proudly South African products, formulated to the highest international standards”.
More details on the new division will be revealed in the near future. (Report by Joanna Sterkowicz)