Imbalie Beauty launches digital academy


Photo by bongkarn thanyakij from Pexels

The Imbalie Beauty Group has officially launched its new iBLOOM Beauty & Wellness Academy.


Says Imbalie Beauty CEO, Esna Colyn: “Whilst interacting with salon franchise and independent partners and beauty therapists during lockdown, it became apparent that not only is there a need for continuous professional development and training, but even more so, that there was no single, unique platform which enabled qualified practitioners within the beauty and wellness industry to continue their personal professional growth and transformation, at their own pace and during timeslots that suited them.


“This led to the establishment of iBLOOM, a premium professional development organisation, focusing on refinement, prestige and leadership. Through a combination of online and physical training (as required), the academy will provide on-going professional beauty education and transformation for professionals within our country. However, it also puts South Africa on the map, as the beauty and wellness training is available to professionals globally, via this digital platform.”


Colyn regards this achievement as another milestone in the Imbalie Beauty group’s journey of empowerment and education within the beauty and wellness industry, as well as embracing continued digital transformation for the group.


All the training is headed up by Lisa Leibov, director and principal of the iBLOOM Beauty & Wellness Academy, with 24 years of specialised training experience, in combination with various partners, who are subject matter experts within their specific fields.


The initial training courses already available on the Academy platform include treatments such as Henna Brows, Lash Lift and Brow Lamination, Threading, Dermaplaning as well as training on Make-up. Courses will continuously be added as the Academy grows, thereby providing a relevant and up-to-date platform for the development of professional knowledge and skills for beauty and wellness practitioners, of all abilities.


“No matter how long a professional has been within the beauty and wellness industry, I cannot emphasise enough how important it is for them to begin their own personal journey of growth and transformation,” states Leibov. “Whether it is to become an expert, or a leader to inspire others around them, or simply to stay abreast of the latest trends in beauty and wellness solutions – by immersing themselves in the Academy offerings, these professionals will be offering ‘the best of themselves’, when servicing their clients.‘


Colyn adds: “Our vision for the iBLOOM Beauty & Wellness Academy is not just about education. It is also to set operational, theoretical and practical standards of Beauty and Wellness excellence, to create a platform and opportunity for industry experts and brand specialists to teach and mentor professionals as they grow, to create beauty and wellness industry leaders and to ensure continuous innovation within the industry around new products, skills and best practice.”

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