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Imbalie Beauty Group delists, changes name

The Imbalie Beauty Group Limited successfully delisted its subsidiaries from the JSE (Johannesburg Stock Exchange) on the 17 January 2022 and will now be known as the i-BLOOM group.

Says CEO of i-BLOOM Solutions, Esna Colyn: “The delisting was a requirement from the group’s bankers, after receiving a Covid loan in October 2020. This provided the perfect opportunity for the group to continue with its vision of being the leading and most desirable skincare, beauty and wellness solutions group, nationally and internationally, but under the new name.”

Colyn explains that the i-BLOOM name was initially birthed within the group with the launch of the i-BLOOM magazine in September 2020. Now in its fifth edition, the magazine was designed to offer customers the best inskincare, haircare and beauty solutions.

This was followed, in October 2020, with the establishment of the i-BLOOM Beauty and Wellness Academy, an international online educational and training platform for empowering and developing professionals within the beauty and wellness industry.

Colyn continues: “As the name began to develop within the group, the exciting final step was the launch of the first i-BLOOM salon, and the group opened its first i-BLOOM by Placecol Skin, Hair & Beauty Salon at Chartwell Corner, Fourways, in January 2022. The salon is owned by Mingie Bhebhe.”

This new salon falls under the i-BLOOM group’s franchise division, along with the other leading beauty franchises – Placecol, Dream Nails Beauty and Perfect 10.

In addition, the group will continue to operate its products division, which houses the award-winning professional salon grade skincare brands, Placecol, Innoxa and Skinderm.

“Over the last 40 years, we have built our product lines and beauty salon franchise groups on the foundations of education and excellence, and we look forward to continuing this legacy under our new name,” comments Colyn. “Our new i-BLOOM identity is aligned with our values which are flourish, teamwork, integrity, beauty and respect.

“My heart is full of gratitude towards our shareholders, our board, and our exceptional team, who had the courage to make bold and strategic long-term business decisions in the interest of all our stakeholders. I am also exceptionally proud of every salon owner who fought hard to keep the doors of their beauty salon open during this pandemic.”

Colyn notes that the group will be entrenching its theme of the year – ‘NextLevel’ – across all the divisions, including ongoing summits to grow business leaders and their teams.

“This is part of the fully integrated and proven beauty business solution that the group is excited to be implementing to enable the entire group to flourish and bloom, after the severe trading conditions of the last two years,” she concludes.

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