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How to warm up your winter revenue

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Even in non-pandemic times, the winter months are a traditionally slow time for salons and there is no doubt that consumers have reduced their treatment spend.

“One way to boost revenue during the colder months is to avoid attempting to promote the treatments you are trying to move, but rather promoting the treatments that clients need and cannot do without,” says Marisa Dimitriadis of The Spa Professionals Guild.

Another strategy that Dimitriadis suggests is to sell winter contracts. “Identify your top 10 clients and ensure that each one is given a personalised letter and package offer with their name on it, either from their therapist if they have an excellent relationship with their therapist, or from the spa owner or manager.”

Dimitriadis also suggests promoting machine-based treatments. “If you don’t have any machine treatments to offer, then you seriously need to look at your business and decide which machine you can invest in this winter season. The machine trend is definitely here, so your business should be cashing in on it.”

To read about more winter revenue boosting tips read pages 26, 27 and 28 of the July 2021 issue of the Professional Beauty digital magazine, click here: https://issuu.com/professionalbeautysa/docs/pb_july_2021/26?fr=sMTk0MTM5NDE2MDI

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