How to up your business skills

Salon business skills and marketing are very much on the agenda at Professional Beauty’s Get Business Fit Conference, which takes place on Monday, 16 March at The Venue in Melrose Arch, Johannesburg.

Award-winning international performing hair stylist, Terence Jansen Van Vuuren, will reveal the business skills that salon owners – be they beauty or hair – need to develop to ensure success. Jansen Van Vuuren, who is the mastermind behind the innovative and successful Terenzo Suites concept, will focus on how salons can achieve their goals.

Whatever your business experience and however long you have been running it, marketing is still the best way to grow. Word of mouth, social, leaflets and other solutions can all work, but you should ensure the message is right and the medium you use is going to be effective. Marisa Dimitriadis, founder of The Spa Consultants, will provide her top marketing tips.

Other speakers at the Get Business Fit Conference include leading authority on employee engagement and workplace culture, Stef du Plessis, who will speak on building better relationships in life and work, and sales expert Shelley Walters, who will point out how the quality of service delivered across your organisation has a direct impact on sales. In addition, she will detail the six expectations clients have of your business.

Focusing on social media, Kesh Naidooof Channel Reach will reveal how to use algorithms to make your Facebook, Instagram, Pinterest and Twitter accounts work for you.

Celebrated stylist and seasoned public speaker, Co van Doorn, will provide valuable insight on how to keep your business on track.

To view the full programme click here.

Attend the conference and you could walk away with R5,000 cash. Visit any of the exhibitors’ tables to hear about their great products and brands and they will place a sticker in the relevant page of your ‘conference passport’. At the end of the day, passports will be entered into our prize draw for a fantastic cash prize of R5,000.

To book your place at the Get Business Fit Conference @R395 click here.

If you are interested in attending both the conference and the Professional Beauty Awards Gala Dinner, which takes place at the same venue on the night before, you can take advantage of the 30% discount. To book your place at both events @R625 click here.

To read the January/February 2020 issue of Professional Beauty click here.