How to treat and retain male clients

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Approximately 50% of the spa industry market comprises of men, so what can be done to attract more male clients to your business and what can you do to keep them?

To find out, read the article penned by Jared Hines, founder and owner of the award-winning Hines & Harley Men’s Grooming Lounge, in the March 2022 issue of the Professional Beauty digital magazine.

In the article, apart from divulging his top nine tips on how deal with the male demographic, Hines points out that men are loyal but not as knowledgeable as women about treatments, product ingredients, etc.

“What men want is consistency in products and services and they like being treated with warmth, respect and professionalism. When they get these things, they’ll come back – and likely advertise your business to their friends,” says Hines.

To read the rest of the advice that Hines puts forward and to see our special feature on male grooming trends and products, click here https://issuu.com/professionalbeautysa/docs/pb_march_2022_bd787653eeb619/20?fr=sNjQ1MzQ3MTUzMzI