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How to ramp up your retail sales

Photo by Tom Official from Pexels

It’s important to give your sales team personalised attention and individual targets to ensure they know what is expected of them and that they perform at their peak.

This is the view of international beauty business expert, Liz McKeon, who believes that every person working in your salon is crucial to growing the business.

Says McKeon: “There are those beauty salon owners who ask every person on the team to meet the same sales goals. But, not everyone is capable of achieving at the same level. Some beauty therapists are better with certain services, others have a natural ability when it comes to retail, while others work best with a particular type of client, etc. Since you can’t ignore these variables, you should learn to master the art of flexibility.”

To find out more on why McKeon advocates the setting of individual sales targets and how to implement them, read pages 18 and 19 of the April 2022 issue of the Professional Beauty digital magazine. Click here https://issuu.com/professionalbeautysa/docs/00_pbapril_issue_1_/18?fr=sMjY0OTQ4NTA2MzU

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