A thorough competitor analysis and giving clients advance notice are two essential actions to take before implementing any kind of price increase in your salon.
Even in a non-pandemic economy there is a subtle art to increasing prices as the one thing you don’t want to do is drive away clients.
As long as you provide a service and products that clients value, then they should be accepting of the fact that sometimes it’s necessary for you to raise prices. If you are in an inflationary market and don’t increase your prices, then your margins will reduce. Similarly, if your suppliers pass on a price increase, then you need to do the same.
Another valid reason for increasing your prices is if you are introducing more advanced therapies, or services that require a higher level of certification or qualification from the practitioner.
To find out how to successfully manage a price increase, read Marisa Dimitriadis’ article on pages 30 and 31 in the June 2021 issue of the Professional Beauty digital magazine: https://issuu.com/professionalbeautysa/docs/pro_beauty_june_2021/30?fr=sOTQ3NjM3Nzc2NTE