How to engineer your treatment menu to suit the times


Photo by Andrea Piacquadio from Pexels

We can all agree that the world has changed and so have the people in it, so it’s time to work artfully to bring about treatment menus for the future.


The foundation to this is found in one word, which you will need to embrace. This will start the change in how you run your business as well as how you train your staff. That word is – personalisation.


Characteristics of the New World order are digital treatment menus; a treatment book (which is like a photo book); personalisation of treatments; charging for time; and add-ons.


According to Contentstack, 91% of consumers are more likely to shop with brands that provide offers specific and relevant to them, while 80% of customers are more likely to purchase products or services from brands that provide personalised experiences.


To find out more about how to engineer your menu to offer personalised services, read Marisa Dimitriadis’ article on page 26 of the April 2021 issue of the Professional Beauty digital magazine. Click here https://issuu.com/professionalbeautysa/docs/pb_sa_april_2021

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