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A study by The Derm Rivew has found that only 42% of ‘natural skincare products’ are natural, with the majority (58%) of skincare products marketed as ‘natural’ containing synthetic ingredients.
The Derm Review assessed 100 of the best-selling natural skincare products to establish how many of them were truly natural. It found that skincare products marketed as ‘natural’ are 24% more expensive than ‘regular’ skincare products.
In addition, all of the ‘natural’ serums in the study contained at least one synthetic ingredient. Nearly eight in ten (78%) of ‘natural’ face masks contain synthetic ingredients, while ‘natural’ skincare products contain on average 2.4 synthetic ingredients.
The study points out that according to Grand View Research, natural beauty and skincare products are on the rise, and are expected to continue to grow 5% annually from 2020 to 2027.
While natural ingredients are not always guaranteed to be better, safer or healthier than many synthetic ingredients, an increasing number of consumers are actively seeking out natural products to ensure they stay away from ingredients that could potentially be harmful to their health and the environment.
Elle MacLeman, skincare biochemist at The Derm Review, comments: “Sadly, many brands overuse the word ‘natural’ in their marketing to sell more products, and that feels misleading and deceptive. Especially as our research found that these products tend to be priced higher while not necessarily being better, safer, or more environmentally friendly.
“I think one of the problems is that the industry is pretty much unregulated when it comes to making claims. For instance, it’s common to see ‘chemical-free’ products on the shelves, but that doesn’t make any sense as even water is a chemical.”
To read the full Derm Review study on natural products click here https://thedermreview.com/natural-skincare-study/