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How AI is affecting make-up artists


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Almost a third (29.6%) of make-up artists polled in a new study are feeling concerns about how AI (Artificial Intelligence) may result in job displacement.


The research, conducted by Online Makeup Academy, also revealed that this same percentage wonder if AI may lead to loss of personalisation in the professional sector.


In the study, which surveyed some 46,384 make-up professionals, 39.7% of respondents expressed optimism about AI as a tool for efficiency and creativity.


A smaller percentage (9.7%) remains neutral or undecided, indicating the need for further research and exploration.


Perhaps surprisingly, a significant proportion (59.9%) actively monitor AI and economic developments, highlighting the importance of staying informed and adaptable in this evolving landscape.


When it comes to the best strategies for adapting to AI, 49.6% of respondents have honed their specialised skills and personalised services to differentiate themselves from AI-driven alternatives.


Additionally, 29.8% have broadened their skills into editorial and fashion consulting, catering to specific niche markets.


Just under half (44.9%) of make-up artists recognise that AI still cannot reproduce the creativity and artistry required in their profession, enabling them to leverage their unique strengths and provide a human touch that AI cannot replicate.


The research also touched on economic challenges make-up artists are facing, with 59.8% experiencing a downturn in service demand, and 44.6% having to reduce prices in an effort to bring in more clients.


Interestingly, a small percentage (5.3%) of make-up artists have increased their rates, possibly to position themselves as high-end providers and to target a niche market.

The findings emphasise the importance of adaptation, differentiation, continuous learning, and technology adoption for MUAs, as make-up artists can use these insights to refine their business strategies, enhance their offerings, and position themselves as valuable experts in the face of economic challenges and AI disruptions. (Report by Lollie Hancock)


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