The MEA (Middle East & Africa) region is anticipated to lead the global beauty supplements market in terms of volume share over the next five years.
This is as per a new report from Brandessence Market Research, which credits the growth to the rising disposable income levels of the masses and a shifting inclination towards personal grooming and wellness. Furthermore, the escalating demand for herbal supplements, booming e-commerce sector, and presence of halal-certified beauty supplements are adding traction to the growth of this regional market.
Also, the hectic lifestyle of individuals preventing them from consuming a balanced diet is another crucial growth catalyst. Increasing R&D investments in the field, the booming nutraceutical sector, and technological advancements in the field are creating lucrative opportunities for this industry sphere to prosper.
These factors together have increased the demand for beauty supplements, which help in combating the signs of ageing by providing the body with essential nutrients.
Brandessence predicts that the global market value of beauty supplements will reach $4.6 billion by 2028. Beauty supplements are described in the research report as being comprised of liquids, gummies, capsules, and powders enriched with essential nutrients that help in enhancing skin, nails, and hair health. Says the report: “These supplements generally contain an adequate levels of calcium, Vitamin A, C, and E, zinc, and magnesium, among others. They are consumed by individuals to enhance their appearance and prevent skin, hair, and nail-based disorders.”
The collagen peptides supplement segment is anticipated to amass notable gains over 2022-2029., as they boost collagen production and reduce the signs of ageing.
In terms of category, the organic segment is expected to grow substantially over the estimated timeline. This is ascribed to the increasing health cognisance of the masses and lower risk of side effects associated with organic beauty supplements.