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Calculating footfall can help to increase sales and boost profits in your salon.
If you can identify at whatever time of day the number of purchasing opportunities you have in your space, and how many sales opportunities are missed, then you are essentially counting your footfall.
In the August 2022 issue of the Professional Beauty magazine, spa consultant Marisa Dimitriadis reveals her top 5 tips on how to increase the number of clients coming into your salon. To read the article on pages 16 and 17, click here