Demand for treatments that look to address the appearance of an untoned or ‘double’ chin is rising, according to the New York-based physician Dr Randa Jaafar.
She notes a spike in aesthetics clients under 30, more specifically within the Gen Z demographic (18-25-year-olds).
In Dr Jaafar’s opinion, it’s due to social media spreading awareness about potential procedures, plus the increased efficacy of non-invasive treatments, such as radiofrequency, which offer subtle enhancements with little downtime.
“I think double chin procedures are soaring because there are various treatment options to choose from compared to years ago in the cosmetic industry. In addition, there are non-invasive, and no downtime treatment options,” reveals Dr Jaafar.
The demand is likely to enliven discussions around Gen Z’s increasing focus on cosmetic procedures, and whether it could be having a negative effect on self-esteem and encourage younger and younger individuals to seek treatments inappropriately.
In the right hands though, Dr Jaafar isn’t worried: “It is not concerning that Gen Z are interested in body sculpting and fat loss treatments. There are non-invasive and non-painful treatment options for younger ages who want to get rid of stubborn areas of fat. No matter the age, people may struggle to lose fat from stubborn areas even with diet and exercise daily.”
Specifically for the chin area, the aesthetic doctor, who specialises in ultrasound-based procedures, recommends radiofrequency treatments that use energy to kill fat cells in the body. The result is a permanent method for fat removal, which is less invasive than liposuction.
Such treatments also have the benefit of being relatively pain-free: “Patients may have a warm/hot feeling during the treatment. This can be managed by controlling the temperature of the device, specific to each patient, decreasing the room temperature, and drinking cold water,” Dr Jaafar concludes.