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Last month, the 7th annual edition of World Wellness Weekend was celebrated in 148 countries (including Ukraine) by 6,300 venues, opening their doors and showcasing their expertise with fun, inclusive and free activities across the 5 Pillars of Wellness: Sleep, Nutrition, Movement, Mindfulness, Purpose.
Together, they generated over 1,000 mentions in the media, 8,000 posts on social reaching a total audience of 430 million people, with 17 million estimated views (sources: CoverageBook, Brand24, TVeyes).
Launched in 2017, World Wellness Weekend celebrates and raises awareness of a healthy lifestyle empowering millions of people. The event serves as a catalyst to encourage professionals in hospitality, fitness, mindfulness, and beauty to support the third goal of the United Nations - "Good Health and Wellbeing for All" - in partnership with 60 associations and professional federations and the encouragement of 6 Ministers of Health & Tourism, and 30 Mayors.
“With the 190 volunteering ambassadors and coordinators of World Wellness Weekend, we believe that wellness is a renewable energy that can light up the world,” said Jean-Guy de Gabriac, Founder of World Wellness Weekend.
“We gave our very best these past months to encourage millions of people to renew their energy, so they can light up their world.”
World Wellness Weekend Stats
Top 5 venue categories
28% Vitality fitness clubs, sports associations, yoga, pilates, outdoor activities 14% Holistic wellness centres, integrative clinics 13% Beauty Spas, beauty institutes, salons 11% Hospitality Hotels, resorts, hot springs, thalassotherapy, vacation villages 9% Longevity Wellness Practitioners, physiotherapists, acupuncturists, chiropractors, kinesiologists...
Top 5 activity types
22,8% Movement Fitness Coaching, functional training, dance, stretching, pilates, aquatic activities 16,8% Beauty-Spa Manual Therapies, beauty bar, anti-ageing, sauna-banya-hammam-temezcal 15,1% Yoga Hatha, pranayama, accro, sup, aerial, laughter... 14,8% Outdoors Hiking, running, forest bathing... 11,6% Health Meditation, consultations, screenings...
10 most active countries (By number of participating venues)
1. Spain 986 2. Brazil 731 3. Italy 651 4. Japan 421 5. Argentina 219 6. Dominican Republic 156 7. United Kingdom 138 8. Vietnam 125 9. Canada 108 10. India 103
10 most active cities (By number of participating venues)
1. Marbella 181 2. São Paulo 105 3. Roma 84 4. Jerez de la Frontera 82 5. Málaga 58 6. Santa Cruz de Tenerife 46 7. Madrid 44 8. Buenos Aires 43 9. Santo Domingo 41 10. Punta Cana 33
All the venues that participated are still visible on www.wellmap.org in 18 languages so that the public can find professionals and wellness champions in the 2,000 participating cities.