• Joanna Sterkowicz

Facial beauty mask market on the rise



The availability of a wide variety of masks such as clay, thermal, peel-off, sheet, cream and others, is creating diverse growth opportunities for the beauty facial mask market.


Furthermore, it is expected that masks based on a specific skin type or skin concern will breathe fresh air into market expansion.


Researchers at Transparency Market Research predict the global beauty facial mask market will expand at a CAGR (Compound Annual Growth Rate) of 8% during the forecast period of 2020-2030 and estimate it will reach a value of US$ 14 billion by the end of 2030.


The analysts maintain that beauty companies are increasing focus on the specific needs of generation Z that associate beauty with self-expression and naturalness. Hence, companies are developing improved blends with natural fruit extracts, since Gen Z spends a significant amount of money on beauty products, whilst associating with sustainability and emotional well-being through products.


Transparency Market Research predicts that the sheet mask segment will record the highest CAGR across the forecast period of 2020-2030, and that the organic segment will gain a higher growth trajectory.


Beauty masks that enable decongestion of blemish-prone skin are gaining considerable momentum and may also act as growth multipliers for the beauty facial mask market in the near future. Also offering exceptional growth opportunities are beauty facial masks that target reduced breakout incidences.


The demand for vitamin C-enriched skin brightening masks to prevent pollutants is tapping numerous growth prospects, while the baby boomer population is also expected to garner good growth for the market due to rising ageing and skin concerns.

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