Defined as the combination of one’s lifestyle and environment, the exposome is believed to account for 50% of the skin’s ageing.
Factors that make up the exposome include climate, UV exposure, pollution, sleep, diet, smoking and stress. On average, smoking can make skin look two years older, excess sun 6.5 years older, poor sleep quality 2.5 years older, and an unhealthy diet two years older.
These facts were revealed at Dermalogica South Africa’s recent ‘Ageing is not all genetics’ launch in Johannesburg, with the exposome touted as the inspiration for two new products in the Age Smart range – Phyto-Active Firming Serum and BioLumin-C Eye Serum.
Said Dermalogica South Africa CEO, Teresa Mordoh: “Life is busier and crazier than ever. Technology has invaded every part of our life. We are encouraged to work smarter, not harder. Business as usual is not enough. It’s a case of ‘full on’ demands but we need to balance that with ‘full off’, such as mindfulness exercises, for instance. It’s been said that disruption is the new norm and we have to ask ourselves – are we driving change or is change driving us?"
Jessica Barber, a British-based international Dermalogica educator spoke about how the digital trend is gaining traction in the global market, with consumers always connected to their mobile phones and social media.
“Dermalogica is focused on bringing digital together with the power of human touch, which is why we have specially created a widget for the Phyto-Active Firming Serum,” she said. “This way the consumer can interact with the product in both a physical and digital way. At the Skin Bars at our Concept Stores, the consumer can get to experience products directly through consultation with our therapists.”
She noted that ageing is a big concern for consumers and that’s where the innovations of both the Phyto-Active Firming Serum and BioLumin-C Eye Serum are focused.
“Our Phyto-Nature Firming Serum is designed to reawaken the nature of younger-looking skin and make it work in the same way it did when you were young. It stimulates certain processes in the skin, like the cell defences.
“We know that skin has a natural life cycle but stress (and other factors) can stop this and so skin cells can become zombie cells, leading to inflammation like breakouts, ageing or a rash. This dual-phase serum not only kick-starts skin cells but also acts to future-proof your skin. It contains natural plant extracts like camu camu fruit and Madagascar coffee bean. We have also included next generation hyaluronic acid for deeper penetration. This product is backed by a clinical trial,” explained Barber.
Dermalogica’s other new product, BioLumin-C Eye Serum, treats, brightens and hydrates the eyes.
“This product is formulated with a very advanced, powerhouse form of vitamin C. Clinical tests reveal that our vitamin C is three times more stable than a leading competitor. Stable means that it stays active. The product is also three times more bioavailable to the skin than a leading competitor. In addition, we’ve added a combination of mushroom ingredients to prevent dehydration,” concluded Barber. (Report by Joanna Sterkowicz)