Opened by Gwen Pietersma in June 1980, The Beauty Clinic in East London recently marked 42 years of existence.
Originally situated in St Marks Road at Pietersma’s then home, the salon is now located on Tyrell Road in the suburb of Berea and includes The Hair Clinic and The Nail Clinic, as well as a gift store.
After first opening the salon over four decades ago, Pietersma went on to launch the city’s first ever beauty school, which has produced many qualified therapists.
In 2007 Pietersma married Pieter Olivier, who is directly involved in the running of the business. He is assisted by salon manager, Ilhaam Adams, and head therapist, Julie Blue, who has been with the salon for 23 years.
Says Olivier: “Over the past 42 years we have given in excess of 15,000 gift vouchers to local charities, schools and sporting events as part of the company’s commitment and the growth of the local beauty industry. None of our gift vouchers ever expire, even ones that are older than 10 years after the purchase date. We also have an active Loyalty Programme that awards free facials and discounts on products.”
The salon’s motto is – ‘We Give More Value’ – and in addition to traditional beauty salon treatments, it also offers peels, micro-needling, reflexology, dermabrasion and semi-permanent make up/ microblading.
As part of its birthday celebrations, from Thursday, 21 July, the salon gave away 42 facials as part of a competition. And, for the two weeks following that date, every person who entered the premises received a free gift.
Brands found at The Beauty Clinic include Matis, Sans Soucis, Nimue, Kalahari, RegimA, Environ, Simply Bee, Bio Sculpture and Hannon.